UG Wellness Pro E-commerce Store
Client: UG Wellness Pro
Project Outcome
400% increase in online sales and strong conversion rates through a modern e-commerce experience for health and wellness products
Client Overview
Understanding the client's business, audience, and challenges
Client Type
An e-commerce brand selling health supplements and wellness products to consumers in Uganda.
Target Audience
Health-conscious consumers in Kampala and across Uganda buying supplements, vitamins, and wellness products online.
Market Challenges
- •Limited trust in online purchasing for health products
- •Need to clearly explain product benefits, ingredients, and usage
- •Desire to support both direct checkout and WhatsApp ordering
- •Competition from generic marketplaces with poor UX
The Challenge: Turning Interest Into Confident Purchases
UG Wellness Pro needed an online store that educated customers and made purchasing feel safe and convenient.
Complex Product Information
Products required clear explanations of benefits, ingredients, and directions to support confident buying decisions.
Trust & Payment Concerns
Customers needed reassurance about payment security and product authenticity.
WhatsApp as a Sales Channel
Many customers preferred asking questions and confirming orders over WhatsApp, which needed to be integrated smoothly.
Our Approach: Education-Led E-commerce UX
We focused on combining rich product information with a smooth checkout and chat-driven sales flow.
Product Page Content Strategy
Structured product pages to answer key customer questions about benefits, ingredients, dosage, and who the product is for.
Trust Builders
Used design to communicate professionalism and reliability, including reviews, policies, and clear contact options.
Dual Ordering Paths
Kept standard cart and checkout while making WhatsApp ordering easy for customers who prefer chat.
The Solution: A Conversion-Focused Wellness Store
We delivered an e-commerce experience designed for Uganda"s health and wellness market.
Homepage With Featured Collections
Highlighted bestsellers, new arrivals, and categories like Immune Support, Weight Management, and Vitamins.
Rich Product Pages
Each product page includes benefits, ingredients, usage instructions, FAQs, and related products.
WhatsApp Integration
Quick action buttons allow customers to ask questions or place orders via WhatsApp.
Screenshots & Features
Desktop View
Mobile View
Results & Impact
The new store helped UG Wellness Pro grow online revenue and customer trust.
Online Sales
Conversion Rate
Average Order Value
Key Achievements
• Positioned UG Wellness Pro as a trusted wellness brand in Uganda
• Made it easier for customers to understand and buy wellness products online
• Enabled hybrid checkout via website and WhatsApp chat
Our customers often tell us that our website feels more professional than many international sites. The design Kico Web Design created has helped us build trust and sell more products online.
Founder
Founder, UG Wellness Pro
Why This Project Matters
E-commerce in Uganda is growing, but trust and education are especially important in health and wellness. This project shows how thoughtful e-commerce design can support better health decisions and business growth at the same time.
Key Takeaways
Product education content increases conversion for wellness brands
WhatsApp remains a key sales channel that should be integrated, not ignored
Clear, professional design builds trust for local e-commerce brands