Adscod Business Directory & Local Listings Platform
Client: Adscod
Project Outcome
Launched a scalable directory platform with 1,600+ business listings and strong local SEO performance across Uganda
Client Overview
Understanding the client's business, audience, and challenges
Client Type
A digital platform connecting consumers in Uganda to local businesses, services, restaurants, and events through a centralized directory.
Target Audience
Local consumers across Uganda searching for trusted businesses and service providers, as well as business owners seeking visibility.
Market Challenges
- •Scattered online information about local businesses with no central, user-friendly directory
- •Need for category-based search and filtering across many industries
- •Strong competition from global platforms while focusing on Uganda-specific needs
- •Businesses struggling to appear in Google search results for local keywords
The Challenge: Organizing Uganda"s Local Business Landscape
Adscod needed a platform that could handle thousands of listings while remaining fast, easy to search, and optimized for local SEO in Uganda.
Complex Local Search Needs
Users needed to find businesses by category, location, and keyword, requiring a robust search and filtering system.
Business Onboarding & Management
Business owners needed an easy way to submit and manage their listings, including contact details, categories, and descriptions.
Competing With Global Platforms
Adscod had to offer a better experience than generic global directories by focusing deeply on Uganda and local discovery.
Mobile-Centric Usage
Most users in Uganda access the internet via mobile, so the directory had to be extremely mobile-friendly and fast.
Our Approach: Local-First Directory Experience
We designed Adscod as a local-first platform that understands how people in Uganda search for services and places.
Category-Driven Information Architecture
Structured listings into clear categories like Restaurants, Health, Education, Shopping, and Services with subcategories for precision.
Powerful Search & Filters
Implemented keyword search, category filters, and location-based results to help users quickly find what they need.
Optimized Listing Pages
Designed detailed listing pages with descriptions, contact details, location, opening hours, and images for each business.
Local SEO at Scale
Optimized category pages and listings for local search terms like "restaurants in Kampala" or "salon in Entebbe" by using structured content and clean URLs.
Mobile-First UI
Built the interface to work seamlessly on mobile devices where most directory searches happen.
The Solution: A Scalable, SEO-Friendly Directory Platform
We delivered a modern directory platform that puts Ugandan businesses on the digital map.
Homepage With Quick Category Access
Landing page highlighting top categories and featured listings so users can start their search with one tap.
Search & Filter Experience
Search bar with live results and filters by category, location, and rating to narrow down business options.
Business Detail Pages
Dedicated pages for each listing including description, address, Google Map, phone, website, and social links.
Listings Management
Backend tools that allow administrators to approve, edit, and manage hundreds of listings efficiently.
Screenshots & Features
Desktop View
Mobile View
Results & Impact
Adscod has grown into a trusted local directory platform used by thousands of people every month.
Business Listings
Monthly Visitors
Search Performance Score
Key Achievements
• Created a central directory for Ugandan businesses
• Helped SMEs appear in local search results they couldn"t reach before
• Provided a scalable platform that can continue adding categories and listings
Adscod has grown far beyond a simple directory. The platform Kico Web Design built for us is fast, organized, and trusted by users across Uganda. Businesses are happy to be listed because they are actually found when customers search.
Founder
Founder & CEO, Adscod
Why This Project Matters
Local businesses in Uganda often struggle to be visible online. By building a directory platform focused on the Uganda market, Adscod helps connect customers to services they can trust. This project shows how local directory platforms, when done well, can unlock real economic value.
Key Takeaways
Local SEO strategy is powerful when combined with structured content
Mobile-optimized directories are essential in emerging markets
Well-designed search and filtering improves user satisfaction and retention
Digital platforms can directly support SME growth in Uganda